Iris van Herpen – Magnetic Motion
“Normal rules don’t apply…..”

Iris van Herpen stands for a reciprocity between craftsmanship and innovation in technique and materials. She creates a modern view on Haute Couture that combines fine handwork techniques with digital technology .Van Herpen forces fashion to the extreme contradiction between beauty and regeneration. It is her unique way to reevaluate reality and so to express and underline individuality.

The essence of van Herpen is expressing the character  and emotions of a woman and to extend the shape of the feminine body in detail. She mixes craftsmanship- using old and forgotten techniques- with innovation and materials inspired on the world to come.

“For me fashion is an expression of art that is very close related to me and to my body.
I see it as my expression of identity combined with desire, moods and cultural setting. In all my work I try to make clear that fashion is an artistic expression, showing and wearing art, and not just a functional and devoid of content or commercial tool. With my work I intend to show that fashion can certainly have an added value to the world,  that it can be timeless and that its consumption can be less important then its beginning. Wearing clothing creates an exciting and imperative form of self-expression. ‘Form follows function’ is not a slogan with which I concur. On the contrary, I find that forms complement and change the body and thus the emotion. Movement, so essential to and in the body, is just as important in my work. By bringing form, structure and  materials together in a new manner, I try to suggest and realize optimal tension and movement.”

Iris her designs require every time an unique treatment of material or even the creation of complete new materials. For this reason, Van Herpen prefers interdisciplinary research and often collaborates with other artists or scientists.

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For her SS 15 ready-to-wear collection, presented in Paris on Sep 30th, 2014, Iris van Herpen explores the interplay of magnetic forces. By thoroughly examining the representation of dynamic forces of attraction and repulsion, the designer fuses nature and technology.
Earlier this year, van Herpen visited CERN the Large Hadron Collider, whose magnetic field exceeding that of earth’s by 20,000 times, provided inspiration for “Magnetic Motion”.

“I find beauty in the continual shaping of Chaos which clearly embodies the primordial power of nature’s performance,”

says Van Herpen describing the essence of the collection. Van Herpen stayed true to her spirit of bridging fashion and other disciplines by collaborating with the Canadian architect Philip Beesley, and the Dutch artist Jolan van der Wiel. Beesley is a pioneer in responsive ‘living’ sculpture whose poetic works combine advanced computation, synthetic biology, and mechatronics engineering. Van der Wiel is an artist and craftsman whose work with magnetic tension has resulted in dynamic sculptures and installations that bring to mind the power of volcanic eruptions. Both artists strive to erase the boundaries between nature and technology in their work, which coincides with the direction of van Herpen’s creative aim.

The designer worked with techniques like injection molding and laser cutting on maze like structures, 3-D printing and intricate architectural handwork on dresses, jackets, trousers, skirts and blouses giving them dynamic shapes and surfaces that echo the body’s movement. The three dimensional nature and the layering of the garments give them volume.
Emphasizing light and shadow play, the minimalist color palette of black, white, midnight blue, and nude allows the designer to concentrate on the garments’ structure. Micro webs of lace veil and reveal the luminescent glow of crystal forms, while triacetate feathers punctuate the soft drapes and volumes. The controlled structure of the clothes is offset by the chaotic structure of the accessories, where, due to the nature of magnetic growth, no two items are alike. The shoes, belts, necklaces and clutches were “grown”using magnetic fields.

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PHOTO: Matieu Cesar
FOR MORE INFORMATION ON IRIS VAN HERPEN
www.irisvanherpen.com

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