FACTORY FOX releases Bitch Better Have My Monet project.

Rotterdam based collective FACTORY FOX has just released their Bitch Better Have My Monet project. In this project the Dutch cool kid collective of designers, photographers and creatives make a clever crossover between current pop culture and classical art. By combining the lyrics to Rihanna’s hit ‘Bitch Better Have My Money’ with the name of Claude Monet in a witty way, they just added a new dimension to both of their works.

In the photo series shot by Anne-Claire Lans the collective takes their inspiration just a little step further. By reinterpreting the work of Monet to the time of today, they create a fresh new style described by Marciano Lansu, the founder of the collective, as ‘newfound romanticism’. Mixing the landscapes of Monet’s paintings with the minimal and clean trending style of today, they are making Monet’s work more accessible to the younger generation.

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The Bitch Better Have My Monet T-shirt is now available for €39,00 on their website.

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